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As an e-Wallet first region with the fastest growing user base, South-East Asia is a prime hot-spot for both e-money and digital content providers. Indonesia is a regional leader: mobile payments proved to be a gateway to financial inclusion for 278 million of people scattered around the world’s largest archipelago. Only 0.7% of them use credit cards. In contrast, 67% of the adult population owns a smartphone. Internet penetration rates are even higher, which opens up channels for both national and international digital services distribution and sale. Phones sold locally will usually come with pre-installed wallets, offering incentives to new users. This results in Indonesians using 3.2 mobile wallet accounts, on average. Some of the most prominent e- Wallets are Dana, LinkAja, and Ovo, the country’s first fintech unicorn. Together they cover 80% of the Indonesian population or more than 210 million people. Busted by exclusive deals and offers, available at thousands of sale points, mobile wallet transactions in Indonesia are projected to grow by 841% in the next three years. With its young and technologically savvy population, the country poses a significant opportunity for the adoption of e-Wallet payments across different industries. The biggest growth rates are expected in digital entertainment, education, gaming, and video on demand, with most transactions lower than $7.